It seems that in the Golden years of Internet porn, making pornography pay was simply an afterthought for a market that seemed insatiable in its ability to consume both mainstream and niche genre content as quickly as production houses could churn out fresh videos. As amateur porn has emerged as a popular genre in its own right, and cheap household video cameras and computer editing software have given anyone with a simple computer setup the ability to become a hack amateur porn producer, major production houses have struggled to justify the tens of thousands of dollars typically spent on producing a major blockbuster porn title. Of course, this doesn’t even consider the massive amounts of capital required to promote a brand, build up celebrity status for rising starlets, and managing and maintaining a pristine legal record.
As making pornography pay has become somewhat of a challenge to large production houses that once assumed that the content would just about sell itself, rather than increase marketing capital expenditures in a never-ending lose-lose attempt to sell DVDs that are no longer in vogue for most adult content consumers, production houses have built strong relationships with pay per view networks that stream content to viewers on a per minute basis.
Recognizing the role that these pay per view operators are growing in strength and becoming an increasingly vital revenue stream for production houses, producers are responding by packing more sexual content into their videos, and focusing on producing more scene based storyboards that really cater to the pay per view audience’s consumption patterns.
Considering that they seem to shoot quality sex scenes more proficiently than they write coherent scripts, the production houses should be happy to let off a few useless staff writers, freeing capital for hiring sexier rising starlets and seeking out new talent for their labels. As porn becomes more mainstream, and fans begin to follow individual performers, this model seems to benefit both the fans that want to see more of their favorite starlets, and production houses that have to find a way to make pornography pay.
